This was creative shoot concept inspired by the artist Jason Pollock’s style. The idea of portraying an artist’s journey through painting in a fashion shoot and incorporating elements of Pollock’s abstract expressionism.
Creating a wig that mimics the splattered and expressive paint strokes of Pollock’s style was a way to transform the model’s appearance dramatically between the two looks. Adding strokes of paint in her hair for the second look further enhances the connection to the art and completes the overall concept.


Hair: Vicki Lord
Creative Director: Jordan Martin
Photographer: Lutfi Hady
MUA: Natalia Michail
Model: Thea Jade